Strategies in Digital Branding and Digital Marketing

Having a greatly effective strategy in digital branding and digital marketing is surely something every entrepreneur and business owner needs to know to achieve their profit target in business and to reach their target audience. Thus, to do it right, we can refer to several suggested strategies to develop an effective branding and marketing plan. Otherwise, the resources used for the branding and marketing plan will be wasted.

But first you must understand the main purpose of digital branding.

What is digital branding?

Branding is an act of positioning your brand in the industry, basically for people to know your brand, what you can offer, your products as well as your service. To know more, read our article about this topic which is digital branding and digital marketing.

Therefore, we suggested few steps in building your digital branding strategy.

First you can start by developing your brand logo.

To start your online platform, you must first need to have a logo. The logo must reflect your brand personality, value, culture, and your target audience. It is a symbol for people to recognise your brand. Let us look at famous brands like YouTube, McDonald and Pizza Hut, their logo is really remarkable that even toddlers who can’t read are able to spot them.

Next, after you have your logo, you can develop your very own website.

Website is the place where your audience will get all the information regarding your brand’s products and services. It is like your online business card. For those who are still unsure where to start, you can use web page creation tools like Google Sites, Wix, and WordPress to develop your website.

Then, to engage with your audience, you need to consistently update your contents to increase engagement. Your contents do not need to always be about your products, it could be any sharing about your business value because at this stage of branding, it is not about getting profit through selling your products and service; it is more to build connection and bonding with your audiences. Furthermore, this platform can also be used to educate your prospect on how your products differ from other brands.

Then, after uploading all the contents, how to boost your contents?

One of the ways we suggested is through Search Engine Optimisation or also known as SEO.

Through this strategy you can improve your rankings in major search engine for instance Google. For startups and small businesses, this strategy is effective as it is cost-effective to achieve your brand’s objective. There are no exact absolute ways to improve your ranks as the digital world always changes over time. Therefore, it is versatile and doable for everyone.

Furthermore, another step you can take to build your digital branding is by making use of influencer advertising.

This method requires people with influence to help you to promote your brand. It could be someone from the youth community, content creators, celebrity, or anyone that has their own follower community. It depends on your brand value and target audiences. You need to ensure that their community reflects your target audience to make sure the branding effort brings advantage for your brand.

Now, let us move on to the strategies in digital marketing.

Strategies in digital marketing are essential to increase public awareness to your brand and to attract new potential customers through digitalisation. This is beneficial for the brand as it assists your brand to grow your audience’s reach and help to promote your product.

Here, we suggest 7 steps in building digital marketing.

The first step is you need to know your business core value. This step is to build your business personality. This is because whatever content you will provide should be valuable for your clients and audiences. By knowing your business core value you will be able to create new and relevant content because it is critical as a driving success in your target market, attracting ideal customers, and ultimately increasing brand recognition.

Next, after you have known your business core value, you need to decide your target market. This is because having too broad range of audience can make your marketing plan out of focus. Hence, you need to decide the most suitable audience for your product and service. Your marketing plan needs to suit the product and service you offer. You can draw your focus by narrowing down your audiences’ demography for instance their gender, location, age, income, and many more so that you can build an effective marketing plan that will grab their attention.

Then, the next step is setting up and deciding on your marketing plan goals.

Your goals must be relevant, effective, and practical with your business and the current trends. After deciding your target market, you will be able to explore their interests and hobbies which make it easier for you to identify ways to connect and reach them.

The fourth step is deciding the platform you want your business to focus on. Moreover, while doing this, you need to ensure the platform chosen is the main one and suitable for your target audience. One of the media you can select from is owned media like websites and social media profiles. Besides, earned media or also better known as an exposure through word-of-mouth marketing. This includes PR work, customers’ experience as well as the recognition you get when people or customers share your brand with their networks. Other than that, you can also choose to use paid media such as google ads, paid social media posts, sponsored posts, and many other media that are suitable for your business practice.

Moreover, the fifth step is, you can start to plan out your marketing plan.

As mentioned earlier, you need to make sure the plan is suitable with your target market and parallel to your goal. There must be at least one action of the plan that would achieve each of your goals, otherwise it is not an effective one. Structure out your plan meticulously with all resources you have.

Next step is marketing plan execution. It must be done according to the plan to reach the goal. However, you still need to be flexible with your plan just in case unexpected things happen, so you can improvise it depending on the situation.

Lastly, to sum up your marketing strategy, be sure to always monitor the effectiveness of the plan for improvement in the future and to keep up with recent trends. Thus, your next marketing plan will always be the better one and the improved version. If it does not work, then maybe you need to revamp it. If the marketing plan works effectively, this method allows you to use the same concept or even better plan next in the future.

Alright, there are all the strategies in digital branding and marketing for you to practice in your business. Hope it helps!

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